Entering an international market, such as the Dubaian market, represents a new challenge for us. Our goal was to combine creative packaging designs that grab consumers’ attention which will eventually drive sales & at the same time, have a functional design that meets durability and fulfillment requirements.

Finding the right balance between elegance and functionality was our biggest challenge when crafting Majid Al Futtaim - Carrefour 's Crackers and Kaak packaging designs. We’ve explored the geometric style in a unique and fun way, bringing a linear movement to the packaging. The color combination turns the package into something very special and cool, making it pop up on the shelves. After adapting all design guidelines and SFDA rules, these products were ready to be put on the shelves!