Challenge
Aoun Food a well-known Company, specialized in processed grains and spices, quickly established itself among the leaders in the Lebanese market. Our task was to revitalize their packaging for their spices in order to gain higher visibility on crowded retail shelves. Packing is the first medium of communication between your brand and the shopper, so our challenge was to create new package designs that express quality and values resulting in a boost in sales and adding value, and to increase brand awareness.
Creation
We created a package design for spices with vibrant colors and reinforced design touch points providing an instant indication of the quality of the product within. We changed everything to reflect the natural and fresh qualities of the brand. The spices were divided through colors into specific categories (Herbs, Spices, Mixes, Ground) making the life of the shoppers easier. We also created a lovely promotional campaign with the tagline of “الكل صار عبالو يطبخ” that ran across trucks, magazines, and supermarkets which inspired everyone to use Aoun Food’s products in the cooking recipes.
