Liban Frites is a brand under Tayyebat that provides the best frozen fries in the market. Our challenge was to design a unique identity with lively packages for their wide range that stands out from the local competition, and increase sales.

Our inspiration came from Mother Nature by combining in the package design the potato plants with the texture of the wooden box to create the feeling of a product that is very fresh and is directly coming from nature to your home. Creating a simple layout with a specific color palette for each kind of fries helps making the consumer’s shopping experience easier. We developed a full visual identity for the brand, and helped with the product differentiation. In addition we created a campaign to be placed on moving trucks. As a result through Liban Frites advertisements and identity creation we ensured to make the frozen fries look as good as their taste, and we gained further visibility, higher sales, and brand recognition.