Ceviche de la playa, a restaurant in Tyre, was a challenging project that came to us without a concept, an identity, or a name. This was our chance to give birth to Ceviche De La Playa by turning this challenge into a new experience with a successful thought strategy by starting with the creation process from scratch to completion. Our challenge was to take care of every detail in order to bring the concept into life in order to stand out from the local competition.
A winning strategy demands a focus on creative innovation based on strategic planning, expertise, and a clear market understanding. This is why we started with a market research and a strategy followed by a mood board to create different concepts to choose from; every concept had a specific theme, story, and a fully thought identity. The concept which best suit the location and created a unique dining experience was chosen, and through our effort we crafted a new brand identity with the slogan "From the sea with love." We started with the restaurant's brand name, a name that contains the core feeling of the brand and that is easily remembered. We then delivered designs that communicates the right message to support the restaurants branding, by taking care of every touch point. As a result we created a lasting identity that until today it is the most known place in Tyre.