eQuia offers a wide range of Gluten free products, each uses finest quality ingredients. Our challenge was full brand creation with packaging that reflects the brand highest products, by maintaining a modern design portrayed in 3 different languages and following international standards to stand out from the competitive market.
We started by conducting a market research to study the case of Celiac disease. Which led us to the base of our marketing plan, followed by the package design. Our main target was to create packaging that looks very healthy and clean, through the combination of colors and typography used. And to show the product in a very appetizing manner which reflects the taste and quality of eQuia even though is free of gluten. To connect the consumer with the product we created the slogan “Food that loves you back”, to deliver the message that when you eat eQuia’s products it will loves you back, and it will not harm you but it is good for your health. As a result eQuia’s gluten free line became widely known locally and internationally, standing out between its competitors