Clea is a company that sells electronics and household appliances. Our challenge was to create a new name and identity for a professional and credible brand which you can trust, and through the identity reflect the integrity and consistency of this brand.

Starting with a marketing research in order to create the brand promise which was “Clever Idea”. The combination of these two words resulted in the name of CLEA. The naming of a brand should be easily said and easily remembered, but more than that it should communicate the core feeling and vibe of the brand. Moving to the essence of the brand which is the logo, we created one that directly portrays the image of the company is a simple and clever way. As a result the key values of the brand were portrayed leading to loyal customers & higher sales.