We were asked to create the identity of a new snack mainly for delivery serving delicious and healthy food with the finest ingredients. The challenge was to create a simple and straight to the point identity from head to toe in order to stand out in a competitive market, and more than that to convey the message that Sandwich Inc. is who you call for a quick, delicious and healthy meal.
A mood board was first created in which it contained different concepts each following a unique story with a specific style. Sandwich Inc’s concept was inspired by food that makes you feel good. This is why we created a simple yet straight to the point and strong identity. And it was clear in the color palette and typography used along with the interior design and the overall atmosphere. By taking care of every detail we made sure that Sandwich Inc’s branding will reflect its mission of assuring a good mood through tasty food.