Following the successful brand and design creation of eQuia’s products, our next challenge was to create an entire identity for their next unique product. eQuia wanted to create and launch a product for kids that speaks loudly in the shelves to gain the attention of the mothers and the kids.
We developed a marketing strategy creating a character from scratch and bringing it to life, which gave the product a very unique personality and created a huge impact. We called him Dr.rich because he is a very smart boy who created muffins rich in Vitamins. His story was clearly portrayed in the animated tv Ad made from scratch. The package design was playful with attractive colors showing the main character, Dr.Rich, while created the recipe in his lab rich in vitamins. For the launching Dr. Rich came to life in the form of a mascot to interact is the supermarket with the children by taking pictures, tasting the muffins, and becoming a 100% healthy child by receiving a certificate.