Fadi Sawaya, founded in 1990, is a major beauty distributor of many prestigious and professional brands. We worked on the international brands by following their guidelines. Along with the creation of some local brands built by Fadi sawaya. Our challenge was to create a full brand identity for their local brand following international standards.

It was a good experience to work with Fadi Sawaya, which gave us the chance to enter the world of beauty in a professional way by working on international brands. Through taking care of every touch point in order to follow each brand’s specific guidelines, and by creating new brands that stand in the same level of the international ones. We created Provoc’s pedikit and manikit package and counter display which was inspired by the fragility of roses and its color which reflected the delicate care offered to women or men who are in search of a pure and soft feel.