The challenge was to build a brand that provide snacks and food for the kids in Congo, and to create an identity that appeals to mothers and children.
The concept was built around the idea of “small children” hence we came up with the name of Petito, “Petit” which means small in French and we added the “o” so it’s easily pronounced. We wanted to create a brand that is bright, exciting, and that captures the imagination of children. Kids are strongly affected by branding and packaging in their food preferences, and have the power to impact their parents into purchasing. This is why we created packaging with proper character, tone, and story via visual messaging.