A beauty lounge & Spa with the vision of creating a world of beauty. Our challenge was to make this vision come true by creating a full brand identity.

We were a part of Caroline since the very beginning, helping with the startup and the brand of the lounge. We designed an identity that allows women to feel like they have entered the “World of beauty” through creating the right photography, illustration, and interior design we set the right tone of voice and feel in the atmosphere. We developed a concept that captures the spirit of women and ensures every visit to be a memorable one.