The challenge was to create appealing and functional packaging that make a big impact in the consumer's buying decision. Our focus was to transmit the Mexican experience through different Tortilla flavors, which were separated with a different color within the same colour palette, to reinforce overall brand recognition.

We created a colorful identity & packaging design for a special range of Tortilla flavors by Al Forno. This project was carefully designed with fresh colors & shapes to have a marked effect on the consumers' choices & behaviors.