Soft food makes light and exquisite snacks. Our challenge was to create a package design that reflects the quality of their rice cakes and grab the shopper’s attention leading to an increase in sales.

Getting noticed in a crowded shelve requires the right design and approach in order to catch the eyes of the shoppers by standing out from the rest of the products. We introduced the new packages by creating a refreshing & simple design that creates a good feel once noticed by the shoppers and for it to represent the taste and authenticity of the product. As a result a natural and simple design that breaks through the crowded clutter was created which led to loyal customers.