Junal is Lebanon’s leading producer of delicious products that are essential in the food preparation of the Lebanese cuisine. Their packaging was crowded and lacked the essence of the brand affecting the reflection of the brand identity. Our challenge was to reflect Junal’s true identity, and help grow its brand value.
Before starting with the packaging we uplifted the logo creating a new brand identity that best suits the brand’s needs. As for the packaging, we switched the existing design into a design that reflects great taste, and gives more value to the product’s image. Packaging should reflect the product inside, so we worked with a dynamic & appealing layout by combining visual graphics & illustrations with a modern & friendly typography to give it. This resulted into high shelf visibility. We also worked on stands and displays, as a result Junal achieved higher sales and brand awareness.