Our challenge was to create a full branding for quality paints in Gabon.

Starting with the naming, Bopeinture which means beautiful paintings in French was built, with the slogan of “couleurs de nature” which translates into “colors of nature”. We drew inspiration from the natural world, and we set out to create a new identity full of life and feelings by creating an artistic visual derived from nature (butterfly, flower, and feather), in which each visual represents a specific category. Using the right colors, typography, and visuals to maintain a constant presence of the perfect balance and artistic style reflecting the beautiful simplicity of Bopeinture.