Califood is one of our first loyal partners since the very beginning, and we have built a relationship based on trust, transparency, professionalism, and respect, making them family. Founded in 2004, Califood is a leader in the world of bakery who has been serving its customers’ needs with quality and service in several distinct markets through its various line of products; eQuia, Calipain, and Bakewell. Our challenge was creating from scratch an identity for a core range of nutritionally balanced food and following international standards.
To create a corporate identity requires lots of elements to merge in order to maintain a constant spirit. After conducting marketing research we created a strategy for its different brands. From head to toe we have covered all the brand’s needs keeping its identity modern, current, and available everywhere. Achieving a corporate reputation of unique and tailored brands that are not only distinct in the market, but have a high shelf impact. Califood’s website was created from scratch and was developed to be ergonomically organized, user friendly, and responsive while also taking care of its social media strategy, its implementation, and daily follow up. In addition, we designed, developed, and produced all the exhibition stands locally and internationally.