We were asked to create a full brand identity for Nazem, a pastry & bakery, which provides the customers not only with a good variety of product but a brand identity that speaks for itself, and that is remembered. Our challenge was to reflect the brands point of differentiation and variety of products while maintaining the interest of the public, and obtaining satisfactory results.
We started with creating a logo that shows a strong brand identity and can now stand as a representation of its delicious food and quality. Following with our proposal which uses simple and easy graphics to communicate the friendliness and deliciousness of the brand that builds a certain look and feel. Then we used a fresh and inviting color palette along with an easy typography that gives a good and honest vibe. The designed identity and packaging created a consistent image across all its products giving the brand a higher position in the minds of the consumers setting its standards higher.