eQuia is our first baby. It provides authentic and nutritional food products that are suitable for health cautious individuals. Beyond that its products have been scientifically proven to help with the prevention or help with the treatment of many heath conditions. Our challenge was to build a proudly local brand that is not only sold internationally but it follows international standards making it truly unmatchable in the market. In addition to its constant dedication to the health of the consumers.
Since eQuia has different kinds of products targeting various health conditions, we divided the products into 11 different lines; each line with a specific name and tag line, identity, position, and target market- to make them easier to be identified and enhance the consumer’s shopping experience. These 11 lines follow a unique guideline created to maintain a stable & strong image of the brand. One of these guidelines was the slogan “For a Balanced life” which was the base and essence of each line. We established a strong brand position by covering all the marketing and advertising requirements; starting from the launching, shelf positioning, campaigns, events...to the tiniest detail.