Al Fouz roastery is located in Kuwait. Our client had a new product which needed a new packaging design. Our challenge was to create a new identity that is more modern to reflect the quality of its products and appeal to the shoppers making it stand out on the shelf.
Since the logo is an essential part of the branding and it reinforces customer perception of the brand. We changed the logo to be more simple, memorable and appropriate for the brand itself. We started with the coffee packaging design that was inspired by the coffee culture trend. Part of Al Fouz’s coffee success was the strong brand identity and packaging that takes us back to the origins and heritage of the coffee trade. And this was the key branding element used that include typographic styles with antique manuscripts, distressed textures to aging and ancient origins and an authenticity achieved with influences from high end spirit packaging.